Every now and then it seems I have to go ahead and spread the news of yet another addition to our BroadView Software Family. Welcome to The Country Network, coming to a local digital channel near you.
The Country Network, a fast-growing music broadcast, cable, and new media network founded in 2009, has implemented BroadView’s integrated traffic, programming and sales modules to upgrade its technical infrastructure.
Since its creation, the Country Network’s founder Warren Hansen has understood the importance of bringing the proper broadcast management tools to bear to realize his unique vision for his network. With BroadView, the network is able to manage the 40+ affiliates, live web and moble streams, and multiple IPTV providers (including Roku) more effectively while providing a firm foundation for future growth.
“We’ve come to BroadView after an exhaustive experience with the current technology,” said Hansen. “We take an innovative approach to classic broadcast issues and BroadView gives us the flexibility plus the ease-of-use to build the business how we envision it and not how the technical infrastructure dictates.”
Hansen noted that this “exhaustive experience” goes beyond researching the marketplace and includes previous installations of OSI as well as other traffic systems. In practice, these proved unsuitable for implementing the Country Network’s business strategy.
BroadView’s solution for the Country Network puts programming, traffic and sales on the same information infrastructure while seamlessly interfacing with existing systems. This unified architecture is the hallmark of BroadView’s highly customizable modular approach. Clients enjoy the power of a custom-designed system with the economy of an off-the-shelf package. Also, customers receive updates to the latest revisions to the product. As new features and modules become available, they are able to quickly implement the latest capabilities as needed.
“The Country Network takes an innovative approach and their success is proving that such innovation is the key to opportunity,” said Michael Atkin, BroadView Founding Partner and President. “We are in the business of providing highly configurable, modular systems that meet the vast variety of needs in today’s fast-changing media marketplace. With BroadView, the clients’ needs define the technology – not vice-versa.”
About The Country Network
The Country Network (“TCN”) is an innovative music video network dedicated to providing today’s country music enthusiasts more choices in televised and digital programming. TCN is the only broadcast television network dedicated exclusively to airing country music videos. The Country Network with “all Country Music Videos, all the time” offers broadcasters a turn-key solution to utilizing their digital channel capacity, while attracting the largest music audience. The Country Network: It’s Your Country!
www.tcncountry.com
